Profit & loss

What the year actually made.

Deposits, balances and stud fees against the real cost of running the kennel, month by month — with fees booked as expenses so net profit is what you actually keep.

See plans How it works

Income as it was actually collected

A deposit is booked when it is taken and the balance when it is collected at delivery, because that is when the money reached you. Stud fees sit alongside them. It is a cash picture, not an invoice fiction.

Gross income, fees as expenses

Income is recorded gross and the marketplace fee is booked as its own expense line. That is the only way net profit means take-home rather than a number with a deduction hidden inside it.

Costs you already logged

Food, vet bills, whelping supplies, the recurring expenses that enter themselves. Tagged to a litter or a dog as you went, so the report is assembled rather than reconstructed.

/ how it works

Costs in, sales in, the real number out.

Nothing here is a second data entry — it is the bookkeeping side of work you already did.

01
Log costs as they happen
From the phone, tagged to a litter or a dog. Recurring ones enter themselves.
02
Sell puppies and stud services
Deposits, balances and stud fees are recorded as they are collected.
03
Read the month
Income, expenses and net, month by month across the year.
04
Price the next litter from the last one
A cost per puppy you can defend is what turns pricing from a guess into a decision.

/ questions

Common questions

Is this cash in the bank or invoices?

Cash, as collected. A deposit books when you take it and the balance when it is collected at delivery, because that is when the money reached you.

Are marketplace fees taken out of my income figure?

No — income is gross and the fee is booked as its own expense line. That is the only way net profit means take-home rather than a number with a deduction buried inside it.

Does stud income count?

Yes. Paid stud contracts sit alongside puppy income, so a sire that earns his keep shows up in the same report as the litters.

How do I get a cost per puppy I can price from?

Log costs against the litter as you go — the recurring ones enter themselves — and the litter's total divides across its puppies. Pricing from last year's feeling is what this replaces.

/ next step